+ Specialization in the ideation and development of compelling visual communications which begin conversations and tell stories about design ideas and placemaking concepts
+ Expertise in production and management of multi-phase/multi-partner visualization projects; offering a holistic approach to problem solving and account services
+ Experienced with health care; campus and urban planning; corporate, lab and retail interiors; office; residential and development sectors
+ Skilled at positive and productive rapport with senior clients, external partners and internal stakeholders
+ I have a strong interest in the nexus of technology, communication and the arts; and the ways in which design can be used to improve the human experience in the built environment.
Scott Erstad Studio – Madison, WI
Owner: Nov. 2011 – present
+ An innovative and flexible creative studio which specializes in the development and production of engaging visual communications that facilitate the design and marketing of future concepts and built environments.
+ Offering multi-disciplinary visual communication solutions including digital and traditionally crafted art; animation and motion graphics; brand and graphic design for print, web and mobile.
+ The work of the studio has been featured nationally and has proven to be integral to the realization of quality built environments.
+ Scott practices design philanthropy as has supported community initiatives all over the world. When possible, he collaborates with like-minded partners to advance projects to improve the human experience of the built environment.
Anderson Illustration Associates, Inc. – Madison, WI
Director of Digital Services | Illustrator: Sept. 1998 – April 2002 / Oct. 2005 – Oct. 2010
+ Partnered with a roster of clients comprised of some of the leading design firms from both the public and private sectors on architectural; interiors; urban and master planning; environmental, landscape and graphic design projects located across North America.
+ Liaised with all clients and vendors throughout project life cycles, including acquisition, positioning, planning, conflict resolution and post project follow-ups.
+ Collaborated with firm principal in all aspects of sales and marketing, including planning, writing and execution.
+ Created a wide array of concept and presentation-level visual solutions utilizing both digital and traditional medias.
+ Developed versatile mixed-media techniques that expanded the studios portfolio of visual solutions which increased the studios ability to lend support to a greater range of clients via reduced turnaround and versatile budgets.
+ Implemented high-end color capture, color management and print-production protocols, which improved client satisfaction and dramatically reduced post-production labor.
Fortel Studios – McFarland, WI
Creative Services Director | Senior Visual Artist: May 2002 – Sept. 2005
+ Led successful firm-wide re-branding effort. Initiated, planned and managed marketing initiatives and sales programs which doubled client base and tripled revenues.
+ Mentored visual artists in career development and professional growth while creating a supportive and positive atmosphere.
+ Partnered with firm owner to develop custom prototypes and application techniques for new wall cladding products.
+ Created original exterior design treatments supportive of parent firms sales and design/build business model. Collaborated closely with firm President and Sales VP to ensure successful outcome for all retrofit projects.
Artville / Publisher’s Toolbox – Madison, WI
Graphic Artist: July 1997 – Sept. 1998
+ Graphic designer, production and digital artist providing page layout, print production and catalog cover concept art.
+ Key team member during transition from film to Computer-to-Plate print production. Regularly attended press checks ensuring production quality.
+ Digital Media | Digital Painting, Graphic Design, 3D Modeling, 2D/3D Animation, Rendering, Lighting, 3D Set Design, Texturing, Audio/Video Editing, Photo Simulations, Project Management, Art/Creative Direction, Environmental Concept Design & Art
+ Software Expertise | SketchUp; Autodesk 3DS Max, AutoCAD; VRay, mental ray; Adobe Photoshop, Premiere, Audition, InDesign, Illustrator, Creative Suite, MS Office, WordPress
+ Traditional Media | Watercolor, Colored Pencil, Marker
University of Wisconsin-Madison – Business Studies in Real Estate & Urban Land Economics – 2010-Present
Madison College – Associates Degree / Graphic Design – 1995-97
Madison College – Small Business Entrepreneurship Diploma – 1994-95
I have a strong interest in the nexus of technology, communication and the arts; and the ways in which design can be used to improve the human experience in the built environment. I am an amateur chef, multi-sport athlete and practicing yogi who enjoys nature and travel.